Bookmaker Bonuses

To attract new players and strut their stuff to prospective customers, online betting websites will offer different types of bookmaker bonuses. These gifts are a perfect way to kick off your sports betting adventure and team made it their mission to guide you through the online betting site bonus types, wagering requirements, odds restrictions and terms & conditions.

✅Brilliant mobile and desktop design
✅Watch live streaming* sports on your PC or Mobile
✅Huge range of bet types
New customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
✅Amazing coverage of European football
✅Regular enhanced accas for football
✅Awards free bets and bonuses
Full T&Cs apply. New customers only. 18+. Register and deposit £10 or more. Place a sports bet up to £10 at odds of 1/1 (2.0)+. If it loses you get a £10 free bet. Please gamble responsibly.
William Hill
✅ Hundreds of sports betting markets
✅ Low minimum stake
✅ High maximum winnings
New customers only. Min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.
✅Wide Variety of Betting Markets
✅Regular Ongoing Promotions for Loyal Players
✅Special acca promotions
New UK Customers only, Minimum £10 deposit. Place min £10 bet on 3 selections in an accumulator or more at odds of 7/10 (1.70) or higher. Matched free bet up to £25. Certain restrictions apply, qualifying bets must be placed within 30 days.
Mr Play
✅Interesting Sports Betting Features
✅Good Bonuses
✅Reliable Support
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
✅Different sports and betting markets
✅Mobile version and iOs/Android Apps
✅Reliable Support
New customers only. 18+. T&C apply. Please gamble responsibly.
✅Huge betting market variety
✅Plenty of promotions
✅Awesome live betting arena
18+, T&C Apply. New customers only. Max one £15 Free Bet. Qualifying bets must be placed at odds of 2.0(1/1) or greater. Paid as a bonus token with min odds reg. Further T&Cs apply
Mr Green
✅Powerful Desktop Interface
✅Live Scores & Stats
✅Great In-Play Graphics
T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+.
✅Advanced betting exchange
✅Easy to use
✅Obscure markets
When you open an account with Smarkets and deposit £20 with a card or bank transfer, we'll refund your first £10 of losses into your account.

Different Types of Bookmaker Bonuses

There is certainly no shortage of betting bonuses as they are the easiest way for online bookmakers to get under your skin. Upon arrival to a new bookmaker, players are met with a myriad of options, which usually start by the first deposit bonus.

The most popular types of bookmaker bonuses are as follows:

  • Signup Bonuses
  • No Deposit Bonuses
  • Reload Bonuses
  • First Bet Refund Bonus
  • Mobile Bonuses
  • Loyalty Bonuses
  • High Roller Bonuses
  • Free Bets Bonuses

Signup Bonuses – also called Welcome Bonuses or First Deposit Bonuses are self-explanatory. Almost any top bookmaker will offer this type of bonuses when you decide to register, open a new account and make your first deposit. These bonuses are often a certain percentage of the money you are depositing. They are often referred to as match deposit bonuses since bookies will match the amount you are putting in by either 50%, 100% or in some cases even 200%.

No Deposit Bonus – this particular type is a bonus where you don’t even need to make your first deposit. Bookmakers are constantly reimagining the ways to attract new customers and this one is of great appeal to the players. With No Deposit Bonuses, the pre-determined bonus amount will be deposited into your account as soon as you sign up. The free bonus is often quite low but still enough for you to make a bet or two, simply to get you going.

Reload Bonus – Now that you’ve registered an account, online bookies could also offer a bonus on top of your signup incentive. This particular bonus is referred to as the reload bonus which applies to your next deposits. It’s usually not the value you got with the initial bonus, but still a value you can use to get your feet firmly on the ground.

First Bet Refund Bonus – this bonus is also called a risk-free bet. Unlike the welcome offers related to deposits, this one is something of a test drive for newbie players. Bookmakers will let you take aim at a bet and give you the money back if your initial bet ends up being a losing one. It’s important to note that operators will either offer the full or partial refund so that’s another factor to consider with choosing the best betting website.

Mobile Bonuses – with technology making gigantic leaps forward daily, best bookmakers are trying to keep up the pace with their top-class mobile betting offers and bonuses. Placing a bet on your mobile device is – by definition – more convenient and practical. However, the bookmakers are often offering an extra incentive for players who wager on their handheld devices. Mobile betting bonuses will often be 10 or 20% more lucrative than general offers. Picking the right one – either on your phone or tablet – will increase your winning chances significantly.

Loyalty Bonuses – is aiming at existing customers and is a great way for players to boost their bankroll by pledging their loyalty to a bookie. Many betting sites offer regular betting promotions and deals exclusively for their most loyal customers. Once the players reach wagering milestones (daily, weekly, monthly etc.) they will be in for a reward which can act as a welcome boost and incentive.

High Roller Bonuses – not to be mistaken for loyalty bonuses, these high rolling offers are intended for existing customers with substantial bankrolls. These players are easily recognised by their big bets and hard-core betting habits which often involve frequent wagering. High roller bonuses are usually given in the form of a high percentage of the deposit amounts. For instance, betting operators could offer a 50% cash bonus on deposits exceeding the £2,000 mark, or similar.

Free Bets Bonuses – with this particular bonus, what you see is what you get. As the name suggests itself, free bets are bonuses that you can use on a bet in full or partially. They can be part of a signup offer or a daily deal. Free Bets are a broad category and we’ve dealt with them in detail on our separate free bets page here.

Bookmaker Bonuses Terms and Conditions

Sportsbook bonuses are usually presented in large fonts and bright colours. Therefore, they are hard to miss. Punters would often find some of the betting offers too good to be true and that’s simply because they are!

Players are advised to have a good read at the small text, which mostly gets unnoticed. Punters tend to disregard terms and conditions and pay no attention to all the requirements behind a bonus. That’s exactly why Bet Info is here – to throw all of them into your face. Having a full understanding of the legality behind a bonus, such as wagering requirements, minimum deposits, qualifying bets & odds and validity periods will help you get the most of a bookmaker’s offer.

Wagering requirements are arguably the hardest part for players to cope with. Bookmakers require different playthrough requirements which are basically money you need to invest to release your bonus winnings. On the other side, the minimum deposit is the amount you need to put into your account to be eligible for a bonus. The minimum amounts differ widely from one betting website to another and can go from £5 to over £20. Similarly, the minimum qualifying bet is the lowest amount you are required to place on a bonus bet in order to activate it. Ultimately, special offers and bonuses will demand that your betting slip exceeds the minimum betting odds. Odds restrictions make it harder for you to covert bonuses into actual money so they are another key factor to take into consideration. Ultimately, all bookmaker bonuses have a predetermined validity period. During this time players are required to either access the bonus or meet the wagering requirements before the bonuses expire.