New Bookmakers 2022

People like to try new things. The insatiable urge to explore and expand horizons is in human nature. Therefore, it’s only natural for sports enthusiasts and avid punters to want to try new bookmakers. New is neither necessarily bad nor good despite popular opinions which divide the public in half when it comes to this matter.

When it comes to sports betting online, going for newly-launched betting sites carries its pros and cons. Fortunately, that’s is exactly what your friends at are here for – to guide you through the myriad of choices and present you with only the best new bookies, all vetted and objectively rated by our group of sports betting industry experts.

Not only will we list the top emerging bookies out there but we will also give you clear pointers on how to pick the best ones of the lot – while at the same time teaching you how to avoid rogue and suspicious ones.


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New customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

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✅Huge betting market variety
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New customers only. 18+. T&C apply. Please gamble responsibly.
Mr Green

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T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+.

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Mr Play

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✅Interesting Sports Betting Features
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William Hill

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✅ Hundreds of sports betting markets
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Choosing the Best New Bookmaker

With fresh bookies popping up almost daily, punters would find their job of finding the new betting websites they can trust almost impossible. However, your go-to betting guide will give you valuable insight into how to choose the best new betting website online.

Design & Device Compatibility

Let’s start from the obvious. One of the main reasons people look for new betting sites is the need for something different. Fresh bookies bring a fresh look and in most cases sleek interface which tends to be more than enough to sway players over.

However, the emerging betting websites – at least those who want to make it in this highly competitive industry – will go deeper than just fresh looks. New betting operators will build platforms powered by the latest technologies. Constant technical improvements result in more reliable mobile betting apps compatible with different devices. This further results in a safer and more secure betting experience which, admittedly, is the goal we all aim for.

Higher Odds and More Markets

New bookies need more than aesthetics to build their customer base. Getting people to look at your shop window is one thing, making them come inside and buying your stuff is a completely different thing.

Most recent bookmaker additions will often offer higher betting odds compared to their more established counterparts. In an attempt to build their player base, new betting operators will boost the prices and offer enhanced betting odds on particular events and competitions. Moreover, adding an odd sports market here and there will also help an upcoming betting service get the buzz going.

Better Bonuses & Promotions

In addition to bigger and more lucrative betting odds, new betting sites will find a clever way to make great use of freebet betting offers and sportsbook bonuses. Newly released betting sites will offer more than what you will normally find with older bookies. Incentives such as a 200% first deposit bonus or special mobile bonus plans will be a common occurrence with new bookmakers.

Punters tend to use boosted bonus bets to make a quick profit and it’s a strategy that can get you off to a great start in betting online. Therefore, it will be our utmost pleasure to keep track of new and emerging betting operators and list those that will provide you with the greatest value for your money. You can rest assured that BestBookmakers team of experts will go an extra mile to bring all the best betting offers to your attention at all time.

Things to Consider with Best New Betting Sites

Now that we listed all the advantages of signing up with the new betting websites, it’s only fair to point out the downsides and teach you more about important factors you need to consider before you commit to a relatively unknown operator. Without going into too much depth and detail, Bet Info broke it down to top 3 key factors to keep in mind when choosing a new betting operator:

License & Safety

Players should avoid rogue and unlicensed betting operators at all cost. Glitz and glamour can sometimes act as a disguise and hid the fact new betting site does not hold a relevant betting license by a regulatory authority such as the United Kingdom Gambling Commission (UKGC).

Before you get distracted by high betting odds or the abundance of reload bonuses, for instance, make sure to scroll to the bottom of the new bookmaker’s homepage and look for particular badges and seals of approval from online gambling watchdogs. Checking for license and proof of safety gets pretty straightforward. Alternately, you can always check out the list of new bookies presented here at where our diligent team will have already performed all the checks and approvals beforehand.

Reliability & Reputation

Just because a bookie is new does not mean it is unreliable – and vice versa. It happens quite often that established brands with years of experience in the field of online betting will be parent institutions behind the emerging betting brands. A fresh start, a different perspective towards mobile betting and a different target audience – all of these could be the reason why a well-known bookmaker will promote a new brand.

These bookmakers will automatically share the same back office, customer support team and attention to details in terms of license, regulation and player safety. In a way, the good-old bookies will therefore simply pass their fair share of reliability and reputation on to their younger siblings.

Player Ratings & Word of Mouth

Independent new betting websites which are not as fortunate as to have the backing of well-established betting brands will take a different approach towards building their name in the online betting industry.

The easiest way to climb the ladder is to do things the right way. If all of the boxes we mentioned above are ticked, an emerging bookmaker will be quick to gain a great reputation through word of mouth and player ratings. Players love to share their experiences and, even though these need to be taken with a pinch of salt, they can paint a pretty accurate picture of a new betting website. Reading through comments from fellow punters will give you a good insight into whether an upcoming bookie is worth your time and money. Moreover, unbiased and objective reviews you can read right here at BestBookmakers will also help you check all the individual aspects of a new betting operator.